Privacy Policy
May 27, 2021 2026-10-21 17:13PRIVACY POLICY
Introduction
Rocky Mountain College (“RMC,” “we,” “us,” or “our”) has created this Privacy Policy to explain why we collect certain information and how we protect your privacy when you visit our websites or interact with us online. This policy describes our information‑gathering and information‑use practices for RMC websites and servers.
By using our websites or submitting information through our online forms, you acknowledge and agree to the practices described in this Privacy Policy. RMC reserves the right to modify this Privacy Policy at any time. We encourage you to check this page periodically for updates.
Scope
This Privacy Policy applies to RMC‑owned websites, domains, services, applications, and technology products.
In some cases, a more specific privacy notice for a particular division, department, office, or system may supplement and, where noted, supersede this general Privacy Policy.
Links to Other Sites and Social Media
Our websites may contain links to other sites that are maintained or controlled by third parties. When you click on one of these links, you are leaving an RMC website and visiting a site over which we have no control. We are not responsible for the content, security, or privacy practices of such third‑party sites. We encourage you to review the privacy policies of any external sites you visit.
RMC may also provide social media sharing features or maintain official accounts on platforms such as Facebook, Instagram, X (Twitter), LinkedIn, and others. When you interact with RMC on these platforms, you are subject to the privacy practices and terms of use of those third‑party services. Your use of social media may result in collection, use, or sharing of your information by those platforms. We encourage you to review the privacy settings and policies of each social media platform you use.
Collection of Personal Information
“Personal information” means information that identifies you or that can reasonably be linked to you. This may include, for example, your name, mailing address, email address, phone number, student or applicant ID number, or other identifiers.
RMC collects, uses, and, where appropriate, discloses personal information as described in this Privacy Policy and any applicable supplemental notices.
We may collect personal information when you:
→ Complete an online form (such as a request for information, application, visit registration, or event signup)
→ Create or access an account on an RMC system
→ Subscribe to email or SMS communications
→ Participate in surveys, contests, or feedback opportunities
→ Interact with us through email, SMS, chat, or other communication channels
We use this information for purposes such as:
→ Responding to your questions or requests
→ Processing applications, registrations, and transactions
→ Providing information about RMC programs, services, and events
→ Supporting academic, administrative, and philanthropic activities of the College
→ Improving our websites, communications, and services
Cookies
A cookie is a small data file stored in your browser when you visit a website or access an application. RMC websites and applications may use cookies to:
→ Remember your preferences and settings
→ Maintain login sessions for secure areas
→ Analyze site usage and performance
→ Personalize content and communications
Cookies are typically classified as:
→ Session cookies, which are deleted when you close your browser
→ Persistent cookies, which remain on your device until they expire or you delete them
Most browsers accept cookies by default. You can usually refuse cookies or selectively accept them by adjusting your browser settings. If you disable cookies, some features or services on our websites may not function properly.
Web Beacons and Similar Technologies
We may use web beacons (also known as pixel tags, clear GIFs, or single‑pixel GIFs), embedded scripts, and similar technologies on our websites, in our applications, and in some emails or ads.
Web beacons are small bits of code that tell us (or our service providers) when a page, email, or ad has been viewed or clicked. Embedded scripts are code used to understand how you interact with a page, such as which links you click or how far you scroll. We use this information to:
→ Improve the design and performance of our websites and online services
→ Tailor content and communications to visitor interests
→ Conduct analytics and market research
If you disable scripting (such as JavaScript) in your browser, some features of our sites may not work as intended.
Advertising and Retargeting on Third‑Party Websites
Rocky Mountain College may work with service providers to display advertisements on websites owned by third parties. These providers may place cookies or use web beacons on their own sites and on RMC’s sites. This may enable RMC to:
→ Understand which pages or ads visitors viewed
→ Measure the effectiveness of digital advertising
→ Show ads to visitors who previously interacted with RMC websites but did not complete a task (for example, submitting a request for information or application)
Most modern web browsers provide “Do Not Track” settings that allow you to indicate that you do not wish to be tracked across websites. Our systems may not respond to all such signals in a uniform way due to differing technology standards, but you may also use tools provided by advertising platforms (such as Google Ads Settings) to manage interest‑based advertising.
Advertising and analytics partners may collect information via cookies or similar technologies for website analytics and advertising measurement. RMC does not share SMS/text opt‑in information with these partners for their own marketing or promotional use.
Record Login Data
When you log in to an RMC website or application, we may store a unique, randomly generated identifier as a session cookie. As you navigate through pages, this identifier is used to verify that you are authenticated and maintain your session. This session cookie is typically deleted when you log out or close your browser.
Internet Protocol (IP) Address and Server Logs
We collect IP addresses from visitors to our websites. An IP address is a number automatically assigned to your device when you access the internet. We use IP addresses and related server‑log data to:
→ Help diagnose technical problems
→ Monitor the security of our information technology systems
→ Administer and improve our websites
→ Analyze trends and usage patterns
→ Generate aggregate statistics and demographic information
This information may also be used to deliver geographically appropriate content or communications.
Message Boards, Comments, and Public Areas
If you post, comment, upload content, or share personal information on any public section of an RMC site or on an RMC‑affiliated social network, blog, or forum, please be aware that this information may be read, collected, or used by other users. It may also be used to contact you or for purposes that RMC cannot control. RMC is not responsible for the information you choose to share in public or social spaces.
RMC Use of Information
RMC uses personal information for academic, administrative, and philanthropic purposes that are directly connected to or formally approved by the College. These may include, but are not limited to:
→ Admission and enrollment
→ Academic advising and student support
→ Financial aid and student accounts
→ Housing, student life, and campus services
→ Alumni relations and development
→ Institutional research and planning
→ Safety and security operations
We may share personal information within RMC departments and offices and with our service providers for purposes of performing legitimate College business.
Third‑Party Use of Information
Except as described here or as required by law, we do not share your personal information with third parties for their own marketing purposes.
We may disclose your information to third parties in the following circumstances:
With Your Consent
We may share your information with third parties when you have given us explicit permission to do so.
Service Providers and Vendors
We may share your information with trusted service providers who help us operate our websites, manage communications (including email and SMS), process applications, host events, conduct analytics, or provide other services on our behalf. These providers are contractually required to safeguard the information and may only use it to perform services for RMC.
RMC does not sell, rent, or share end‑user personal information—including SMS/text messaging opt‑in information—with third parties or affiliates for their own marketing or promotional purposes. We may share such information only with subcontractors or service providers as necessary to provide and support services you request (for example, delivering messages or maintaining our systems), and those providers are required to protect the information and use it only to support RMC.
Required by Law or to Protect Rights
We may disclose your information when required to comply with applicable laws, court orders, or legal processes, or when we believe it is necessary to protect the rights, property, or safety of Rocky Mountain College, our community, or others.
De‑Identified and Aggregate Information
We may use and share information in de‑identified or aggregated form (information that does not identify individuals) for research, reporting, analytics, or other purposes, without limitation.
How You Can Control Data Collection
You can manage many aspects of data collection and advertising preferences, including:
→ Using browser settings to block or delete cookies
→ Using browser or device settings to limit tracking technologies and scripts
→ Using tools such as:
→ Google Ads Settings: https://www.google.com/settings/ads/anonymous
→ Google Analytics Opt‑Out: https://tools.google.com/dlpage/gaoptout
Even if you opt out of interest‑based ads, you may still see generalized advertising based on your location, device type, or site content.
For SMS/text messaging preferences, see the “SMS, MMS, and RCS Terms and Conditions” section below.
Security
RMC uses appropriate technical and organizational measures to help protect your information during transmission and while it is stored on our systems. These measures are designed to provide a level of security appropriate to the nature and sensitivity of the data and the risks of processing.
However, no method of transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
Retention and Destruction of Information
RMC retains information in accordance with applicable policies, legal requirements, and institutional record‑retention schedules. Information is kept only as long as necessary to fulfill the purposes for which it was collected or as required by law.
When no longer needed, information is destroyed or de‑identified in a manner appropriate to its sensitivity and criticality, to help preserve confidentiality and reduce risk.
Your Rights and Contact Information
Subject to applicable law, you may have rights to:
→Request access to your personal information
→Request corrections to inaccurate or incomplete information
→Request restrictions on the use or disclosure of your information
→Request deletion of certain information
You may also withdraw consent to certain uses of your information, where consent is the basis for processing, without affecting the lawfulness of processing that occurred prior to withdrawal.
To inquire about your information or to exercise these rights, please contact the appropriate RMC office or the designated contact listed on the privacy page (for example, IT or the Registrar’s Office). RMC will respond in accordance with applicable laws and policies.
SMS, MMS, and RCS Terms and Conditions
Rocky Mountain College uses SMS (text messaging), MMS (multimedia messaging), and, where available, Rich Communication Services (RCS) to communicate with prospective and current students about College‑related matters. These communications may include, for example:
→Admissions and application updates
→Account and financial aid notifications
→Event and visit reminders
→Academic and registration reminders
→Housing, student life, and student services updates
→Wellness check‑ins and important campus notifications
Opt-In
Prospective students may opt in to receive SMS, MMS, and RCS messages by completing a request‑for‑information form, application, event registration, or by updating their communication preferences. Enrolled students may opt in during orientation, registration, or through student account preferences.
Consent to receive SMS, MMS, or RCS messages is optional and is not a condition of applying, being admitted, enrolling, or receiving services from Rocky Mountain College. Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.
Typical opt‑in language on our forms is:
I agree to receive SMS messages from Rocky Mountain College. RMC uses text messaging to send important notifications and updates about opportunities at Rocky Mountain College. Message frequency may vary. Message and data rates may apply. You can text STOP to opt out at any time. Text HELP for assistance. For more information, visit our Privacy and SMS Policy.
Opt-Out
You may opt out of receiving SMS, MMS, or RCS messages from RMC at any time by replying STOP to a message from us. After you send STOP, we may send a confirmation message to verify that you have been unsubscribed. You will not receive further marketing or informational text messages unless you opt in again.
To get help regarding text messages, reply HELP to a message from us, or contact the appropriate RMC office (such as Admissions or Student Life).
Privacy and Use of Mobile Numbers
RMC does not sell or share mobile numbers or SMS consent with third parties or affiliates for their own marketing or promotional purposes.
We may share mobile numbers with trusted service providers solely to deliver messages and support the systems used for texting. Those providers are contractually required to protect your information and may only use it to provide services to Rocky Mountain College.
Rates
Message and data rates may apply, depending on your mobile carrier and plan. Please contact your wireless provider for details about your data and messaging plan.
Updates to This Policy
We may update or modify this Privacy Policy and SMS Terms from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do so, we will update the “Last Updated” date on the privacy‑policy page.
Your continued use of RMC websites or online services, or your continued participation in our SMS/MMS/RCS programs after changes are posted, indicates your acceptance of the updated policy.
